Tweet A guest post by Kelly McCausey of 42 Day Launch Incubator. Want to know why I believe having an information product to sell is the key to your business breakthrough? Here are just a few reasons. Having an info product tells the world you believe you have expertise in the subject and that inspires trust. Consider the potential client who needs a Virtual Assistant’s help with a webinar series they want to put together.  They find several VA’s who claim to provide this service, but you are the only one who offers a ‘How to hold a Webinar Series’ guide.  Who do you think they’re going to hire? It gives you something to leverage, you can finally participate in those group product sales and giveaways. There are so many great opportunities for exposure and list building.  … Read entire article »